Privacy Policy(Go Back)

Name: betFIRST Casino
Brand: betFIRST Casino
Rating: 4.7 (178 reviews)

Principles

B en M SA/NV is a public limited company with a capital of 1.854.618,20 EUR registered at the Banque Carrefour des Entreprises under the number BE 0437.057.848, and whose registered office is located Rue des Francs 79, in 1040 Etterbeek, and licensed by the Belgium Gaming Commission (“BGC”) under the numbers FA+ 116764/ F1+ 116764.

B en M SA is the controller of your personal data and is licensed and regulated by the BGC to offer online B+ casino services (hereinafter referred to as “betFIRST”).

betFIRST’s Cookie Statement can be found here. This Data Protection Statement complements the Cookie Statement.

betFIRST respects the protection of personal data, the individual privacy and values the confidence of its customers, players, employees and interns, suppliers, contractors, business partners, and the general public.

That is why betFIRST strives to collect, use and disclose personal data in a manner consistent with the laws of the countries in which it does business. In particular, we want to protect the data of our players, our customers, our subcontractors and our suppliers, among others, against loss, leaks, errors, unauthorized access or unlawful processing of personal data.

We want to inform you about the collection and processing of your personal data by means of this Data Protection Statement.

This Data Protection Statement addresses information we collect via our website, offline via our business operations and for our (direct) marketing activities. It explains what personal data we collect from you and how we use it.

This Data Protection Statement applies to the betFIRST services offered online (for example: casino games, via the website, website forms and portals). References to betFIRST services in this statement include betFIRST casino games, online services, apps, software and devices.

We ask that you read this Data Protection Statement carefully, as it contains essential information about how your personal data are processed and for what purpose. You are not obliged to disclose your personal data, but you understand that the provision of certain services, customer support or other assistance becomes impossible if you do not consent to its collection and processing.

We kindly point out to you that you are responsible for all personal data you provide to us and that we rely on its accuracy. If your personal data is no longer up to date, please inform us immediately.

Data Protection

betFIRST is committed to being compliant to the EU General Data Protection Regulation and the local data protection legislation in Belgium, i.e. namely the law of 30 July 2018 on the protection of individuals with regard to the processing of personal data as may be amended from time to time.

Information Security

The management of betFIRST recognises the importance of identifying and protecting the information assets of the organisation, avoiding destruction, improper disclosure, improper modification or unauthorised use of any information relating to its customers, employees, pricing, strategy, management, or other related concepts.

betFIRST is therefore committed to develop, implement, maintain and continually improve its information security management system in order to ensure the confidentiality, availability and integrity of personal data and information in general.

A safe gaming environment

As a highly secure website, betFIRST guarantees the online security of its players. Firstly, our software is virus-free and can be downloaded and installed on your computer in complete security. The optimum security we offer you is provided by the technology we use to protect our programs and to maintain game transparency.

Error or vulnerability report

Despite the care we take to secure our systems, errors or vulnerabilities may happen. In case you see an error or a vulnerability, please inform us thereof so that we can remediate. You can report a security issue here

Cookies

Cookie controls are described in our Cookie Statement.

From whom do we collect data?

- Players

As part of our services and activities, we collect and process the identity and contact details of our players on the betFIRST website. The purposes of this processing are the (i) execution of agreements with our players (clients), (ii) players management, (iii) accounting, (iv) players assistance and support, (v) business intelligence and trading of activities, and (vi) direct marketing activities in the limit of what is authorised by applicable laws. The legal grounds are the execution of the agreement and the fulfilment of legal and regulatory obligations. For direct marketing we invoke our legitimate interest (see below).

- Customers, Suppliers, outsourcing partners, services providers and subcontractors

We collect and process the identity and contact details of our customers, suppliers, outsourcing partners, service providers and subcontractors, as well as of certain of their staff, employees, appointees and other useful contact persons. The purposes of these processing operations are the execution of the agreement with them and the fulfillment of legal and regulatory obligations such as the management of the contractual relationship, administration, assessments/audits, fiscality and accountancy. The legal grounds are the execution of the agreement, the fulfilment of legal and regulatory obligations and/or our legitimate interest (such as for direct marketing).

- betFIRST Personnel

We process the personal data of our employees and trainees as part of our personnel management and payroll administration. In view of its specific nature, this processing is described more comprehensively in an internal Employee Data Protection Statement.

- Candidates who apply for a job at betFIRST

For our recruitment activities, betFIRST may ask you for certain information. In addition, betFIRST may collect information from third parties, for example in connection with a background or employment check and/or an employment reference. This processing is described more comprehensively in the Recruitment Data Protection Statement.

- Other Persons

In addition to the above listed persons, we also process personal data of other persons, such as possible new customers/prospects, useful contacts within our sector, network contacts, expert contacts, contacts of persons representing the regulator or government agencies, etc.... The legal basis of processing may be the execution of a contract, compliance with the law or our legitimate interest (see below).

Which personal data do we collect and process?

- Players

First name, last name, date of birth, gender, country of residence and contact information (such as address, city of residence, telephone number and email address)
Copy of your identification document (passport or identity card) and all information on such identification document, nationality and national identification number (rijksregisternummer)
Images (pictures), video and audit registration of your image
Telephone recording
Geolocation and data of your visit to the website
Gaming activity
Gaming behavior and behavior on our website
Involvement in incidents, complaints and problems, as well as the content thereof
Bank account number, name bank, name account holder
Transaction information (bank transfers)
All other information you share in your interaction with us: for instance preferences and lifestyle information (your family situation, home situation, interests or demographic characteristics)

When you contact betFIRST by telephone, this telephone call may be recorded. We record these telephone call for educational, quality, legal and security reasons. Only a limited number of employees in the customer service department, as well as the legal and compliance department, may have access to the recordings. Telephone recordings are automatically deleted after a time period between 1 to 5 years depending on the purpose of the processing, except if betFIRST is bound to keep them longer according to legal obligations or in order to defend its interests in court.

betFIRST may also collect other information through your interaction with us and non-betFIRST websites, which does not reveal your specific identity or does not directly relate to an individual. Other information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, demographic information, geographic or geo-location information, statistical and aggregated information.

Statistical or aggregated information does not directly identify a specific person, but it may be derived from personal data.

- Customers, suppliers, outsourcing partners, services providers and subcontractors

First name, last name, professional contact information (employer, function title, telephone number and email address)
For individuals: Bank account number, name bank, name account holder, transactions/bank transfer, billing
All other information you share in your interaction with us for the execution of the contract between us and for fulfillment of accountancy, legal and fiscal obligations

- betFIRST Personnel

All information required and permitted under applicable law to execute the employment agreement and our legal obligations towards employees, payment of salaries/employee benefits and related administration and fiscality.

- Candidates who apply for a job at betFIRST

First name, last name, professional contact information (employer, function title, telephone number and email address)
Education and employment
Job Preferences
Professional qualifications
Jobs you wish to apply for.
CV
Diploma
Employment references and related information
Compensation expectations or requests
If required for the function: result of background checks and screening
All other information you share in your interaction with us during the application process and interviews for the job

- Other Persons

First name, last name, professional contact information (employer, function title, telephone number and email address)
All other information you share in your interaction with us for the execution of the contract between us and for fulfillment of legal, fiscal, regulatory or other obligations

How do we collect your personal data?

We collect personal data in variety of ways directly from you:

When you communicate your personal data verbally or in writing to us;
When you visit our website;
When you create a players account and purchase our services, directly or indirectly;
When you participate in games, contests, commercial promotions or marketing campaigns;
When you participate in market research, surveys or other evaluation actions we launch;
When you contact us via a webform;
When you contact us via e-mail, chat, social media or telephone;
We may also collect personal data from third parties and partners who can demonstrate that you gave them your consent to transfer your personal data to us.

How betFIRST uses your personal data

betFIRST uses the collected personal data for the purposes, described in more detail below:

1.Business operations and service delivery.

- Players

We use personal data to provide and improve our services and perform essential business operations. This is based on betFIRST’s obligation to execute a contract it has with you.

Processing which is not strictly required for the execution of a contract is based on betFIRST’s legitimate interest:

betFIRST has a legitimate interest in using your personal data in order to be able to offer you to best user experience possible, in compliance with the law and our Terms and Conditions. betFIRST takes care that the impact on each player’s protection of personal data and privacy is proportional to its own interests.

User experience improvement: we improve our services by analysing user behavior and potential problems as user may encounter. Furthermore, we may display different games or matches depending on the players' preference to offer a personalized experience.
Service development and improvement: Calls to our customer service department are recorded and used for these purposes. We may evaluate your customer satisfaction and/or identify your wishes as a customer by asking you about your experience. We may evaluate the market and perform market research or trend analysis by involving our customers. You can participate to this voluntarily and such results will be used for service improvement. Where possible, we pseudonymise and aggregate personal data and will up front assess our projects based on principles of privacy by design. The Data Protection Officer advises and supervises these usages of personal data.
Detect and prevent internal or external fraud and criminal activities.
Aggregate analysis and business intelligence: this enables us to operate, to protect our services, to make informed decisions (including profiling which is fully automatic decision making by our software applications and tools in order to provide you with more personalized offers and information (see below)) and report on the performance of our business and the services.

- Customers, suppliers, outsourcing partners, services providers and subcontractors

We use personal data to receive suppliers, services or works from suppliers, outsourcing partners, service providers and subcontractors and to manage those parties when they execute their contract towards us.

2.Contractual obligations.

- Players

Contract with betFIRST

When you create a player account and accept our Terms and Conditions, you will enter into a contract with betFIRST. In order to execute the obligations of betFIRST under that contract, betFIRST will use your personal identification data and transactional data in order to:

Provide you with the betFIRST services you subscribed to
Customer support: reply to your request, offer technical and other assistance, handle a complaint, etc…
Inform you and send you messages related to your contract with us and our services (service messages, support, chat,…)
Provide you with other assistance such as answering data subject requests, issues of responsible gaming, etc…
Implement and ensure a responsible gaming policy to protect you as player

Bets, winnings and withdrawals

The bets, winnings and withdrawals of players are kept in strictest confidence. All bets, winnings and withdrawals are recorded on our secure system. betFIRST keeps records of user wins and losses and will disclose them to a third party only when there is a legal basis to do so, for instance if that third party is part of the BGC, or a member of a judicial or government body or agency.

- Customers, suppliers, outsourcing partners, services providers and subcontractors

We use personal data to execute our contract with suppliers, services or works from suppliers, outsourcing partners, service providers and subcontractors (communications, instructions, complaints, invoicing, payment, etc…)

3.Communications.

- Players

Based on your consent, we use data we collect to deliver and personalize our communications or those of our Belgian group companies with you via e-mail, sms, push notifications, on-site communication, calls or social media. You can sign up for email subscriptions and choose whether you wish to receive promotional communications from betFIRST or its group companies by email, sms, push-notifications, social media and telephone calls (including direct marketing and promotional communications (news/modifications/maintenance/promotions and contests etc.) With regard to direct marketing, betFIRST or its group companies might send you information about its services via personalized marketing messages (information, offers,…) or generalized publicity and information. We hope this will increase your player’s experience.

Communications Preferences

You can choose whether you wish to receive promotional communications from betFIRST or its group companies. If you receive promotional emails from us and would like to opt out, you can do so by clicking on the unsubscribe link or updating your preferences in your account settings.

Opt-out options for email, SMS, phone calls and post/partners are available in the preference center to be found in your user account. You can withdraw your consent to process your personal data for commercial communications quite simply via the preference center in your account, or by getting in touch with our Customer Service or Data Protection Officer. Opt-outs for web pushes can be managed in your browser. Opt-outs for app notifications can be managed on your device. Opt-outs for inbox notifications can be managed in the inbox window after log-in.

When you unsubscribe from commercial communications we will remove you from the list as quickly as possible and maximum within 3 working days. You may still receive the communications that were already scheduled before your request to unsubscribe.

Consent

We will obtain your prior consent before processing your information for our own purposes, unless betFIRST has a legitimate interest or legal basis to process your information. If you have given your consent to the processing, you have the right to withdraw your consent at any time, by sending an email to that extent to: [email protected]. betFIRST will discontinue the processing of your information upon receipt of your withdrawal. However, any processing performed prior to your withdrawal remains a legitimate processing based on a valid consent at the time. betFIRST will not be under the obligation to reverse the processing.

- Customers, suppliers, outsourcing partners, services providers and subcontractors

We use personal data to communicate with suppliers, services or works from suppliers, outsourcing partners, service providers and subcontractors regarding the execution of the contract and new requirements for purchasing, tenders or assignments.

4.Personnel management and recruitment

We use personal data from our personnel for our personnel management, the execution of the employment contract and compliance with our legal obligations as an employer. For candidates for recruitment, we collect to communicate with you, to manage betFIRST’s recruiting and hiring processes, and for compliance with legal and regulatory requirements. If you are hired, the information may be used in connection with employment and personnel management.

5. Comply with legal and compliance obligations

-Players

betFIRST uses your personal data to comply with mandatory requirements imposed by the applicable gaming, gambling and betting legislation and/or the Belgian Gaming Commission (BGC):

- The law of 7 May 1999 on gambling, betting, gaming establishments and player protection: https://www.gamingcommission.be/en/legislation/gambling-act-of-7-may-1999-unofficial-translation (EN)

- The Royal Decrees executing the gambling law: https://www.gamingcommission.be/en/legislation/royal-decrees-unofficial-translation (EN)

- The Act of 18 September 2017(external link) on the prevention of money laundering and terrorist financing ("the AML Act"): https://financien.belgium.be/nl/over_de_fod/structuur_en_diensten/algemene_administraties/thesaurie/controle-financi%C3%ABle-2-1 (NL) https://financien.belgium.be/fr/tresorerie/sanctions-financieres/sanctions-financières-et-législation-relative-à-la-prévention-du (FR)

- All other commercial and corporate legislation applicable to betFIRST and its activities (accountancy, finance, fiscal, administrative, consumer protection, commercial, etc…)

- Any other relevant guidance that the BGC issues in addition to the aforementioned laws and regulations.

betFIRST legal obligations are, amongst others:

Gaming Law: to collect, verify and to store the personal identification and store transaction data of all of its players. betFIRST is also obliged to transfer these data to the BGC, tax authorities or other government authorities requesting player’s information and this without informing the player of such official request and the related data transfer ;
Anti-Money Laundering Law : prevention and disclosure of money laundering and criminal activities/fraud/ terrorism. betFIRST is obliged to store and verify the personal identification data and the financial transactional data of all of the betFIRST players. Suspicious transactions in terms of money laundering are to be reported to the Financial Intelligence Processing unit, this without informing the player of the related data transfer.
financial, accountancy, administrative and tax compliance;

- Customers, suppliers, outsourcing partners, services providers and subcontractors

financial, accountancy, administrative and tax compliance

6.Profiling of players

In the course of our services and based on the customer’s consent with this Data Protection Statement, we will analyse your information to build individual profiles. Our profiling consists of making marketing profiles of players to provide you better services and support. It also allows us to send you better offers. This involves automatic analyses of data from our systems to predict which persons are interested certain of our services.

These profiles will be used to predict future interests, send personalized communications and display targeted (online) advertisement.

We do not take significant decisions based on automated decision-making processes. This means that the way in which we draw up a profile has no legal consequences with a significant impact for you. We expect that this profiling will have no further impact, other than providing you with a more pleasant user experience when using our website and services.

Why we share personal data

- Players

We share your personal data in case we have a legal obligation to do so, for instance to the BGC, regulatory or government bodies or agencies, or in case of legal proceedings, a court order or other mandatory legal injunction.

We may also share personal data with your consent or as necessary to complete any transaction or provide a service you have requested or authorised.

In addition, we share personal data among betFIRST-controlled affiliates and entities for our service delivery, business operations, direct marketing and communications.

We also share personal data with suppliers, outsourcing partners, service providers, processors or agents working on our behalf for the purposes described in this statement.

For example (this list is not limitative):

- IT services companies;

- Providers of cloud and hosting infrastructure and services;

- Platform providers;

- Marketing companies or market analysts;

- Providers of services and tools to assure regulatory compliance (such as the requirements under the AML Act);

- Connectivity, telecommunication and internet providers;

- Companies we have hired to provide customer service assistance;

- Companies we have hired to assist in protecting and securing our systems and services;

In such cases, these companies must abide by our data protection and security requirements and are not allowed to use personal data they receive from us for any other purpose.

We may also disclose personal data as part of a due diligence or corporate transaction such as a merger or sale of assets subject to the signature of strict confidentiality agreements with the receiver of the personal data.

Finally, we will access, transfer, disclose, and preserve personal data, including your content, we are confident that doing so is necessary to:

comply with applicable law (for instance: Gambling Act, AML Act, financial, accountancy, administrative and tax compliance) or respond to valid legal process, including from law enforcement or other government agencies;
protect our customers, for example to prevent spam or attempts to defraud users of our services, or to help prevent the loss of life or serious injury of anyone;
operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
protect the rights or property of betFIRST, including enforcing the terms governing the use of the services – however, if we receive information indicating that someone is using our services to traffic in stolen intellectual or physical property of betFIRST, we will not inspect a customer’s private content ourselves, but we may refer the matter to law enforcement.

Some of our services include links to services of third parties whose data protection practices differ from betFIRST’s. If you provide personal data to any of those services, your data is governed by their Data Protection Statements. In the event of a conflict between a betFIRST Data Protection Statement and the terms of any agreement(s) between a party and betFIRST, the terms of those agreement(s) will prevail.

- Suppliers, outsourcing partners, services providers and subcontractors

We share only professional information if we have a compelling reason to do so:

comply with applicable law (for instance: financial, accountancy, administrative and fiscal compliance) or respond to valid legal process, including from law enforcement or other government agencies;
organize and facilitate collaborations between suppliers, outsourcing partners, service providers and subcontractors or between those parties and third parties which are interfacing with or complementary to them; or
protect the rights or property of betFIRST

Where do we store and process your personal data?

Personal data collected by betFIRST may be stored and processed in the European Union or in any other country where betFIRST or its affiliates, subsidiaries, outsourcing partners or service providers maintain facilities. We take steps to ensure that the data we collect under this Data Protection Statement is processed according to the provisions of this statement and the requirements of applicable law wherever the data is located.

When we transfer personal data from the European Economic Area to other countries, we use a variety of legal mechanisms, including contracts (EU Standard Contractual Clauses), to help ensure your rights and protections travel with your personal data.

How long do we keep your personal data? Retention of personal data

betFIRST retains personal data in compliance with applicable laws .

Player’s data relating to AML obligations will be deleted after a period of five years after the last transaction occurred. Other data may be stored for a maximum period of ten years after the contractual relationship, except for the personal data that we have to keep for a longer period based on specific legislation or in case of an ongoing dispute for which the personal data is still necessary.

Customer data and data of suppliers or subcontractors will in any case be deleted from our systems after a period of ten years after the termination of the contract or project, except for this personal data that we have to keep for a longer period based on specific legislation or in case of an ongoing dispute for which the personal data is still necessary.

Personnel data is stored according to the maximum allowed retention periods according to the person’s location. Candidate’s recruiting data is deleted after a maximum period of two years. Candidates can ask for deletion of their data at any time, if they don’t wish to keep up their application by notifying the betFIRST recruiter or contacting the Data Protection Officer of betFIRST.

Technical and organisational measures

We take the necessary technical and organisational measures to process your personal data to an adequate level of security and to protect them against destruction, loss, falsification, alteration, unauthorised access or accidental notification to third parties, as well as any other unauthorised processing of these data.

betFIRST is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure.

betFIRST is also committed to reducing risks of human error, theft, fraud, and misuse of betFIRST facilities. betFIRST’s efforts include making personnel aware of security policies and training employees to implement security policies. betFIRST employees are required to maintain the confidentiality of data. Employees’ obligations include written confidentiality agreements, regular training on information protection, and compliance with company policies concerning protection of confidential information.

betFIRST promptly evaluates and responds to incidents that create suspicions of unauthorised handling of data. If betFIRST determines that your data has been misappropriated (including by a betFIRST employee) or otherwise wrongly acquired by a third party, betFIRST will promptly report such misappropriation or acquisition to you.

betFIRST will conduct annual compliance audits. Any employee that betFIRST determines is in violation of this Data Protection Statement will be subject to disciplinary action up to and including termination of employment. Any agent or third party that violates this Data Protection Statement shall be in material breach of all agreements with betFIRST and shall defend and indemnify betFIRST from claims related to such violations.

Under no circumstances shall however betFIRST be held liable for any direct or indirect damage resulting from the incorrect or unlawful use of personal data by a third party.

Security of your transactions

betFIRST guarantees that your financial transactions are secure, no matter which payment method you use! betFIRST also uses sophisticated MD5 encryption technology in order to completely ensure the safe online transfer of any of the personal information to which we have access. betFIRST ensures that all its players can bet in security and comfort. In order to achieve this, betFIRST has a dedicated team of technicians whose exclusive task is to test and guarantee the correct functioning of the bets and the security of our server.

Your transactions have never been as safe and secure as they are with betFIRST.

Your rights as a data subject: you can access and control your personal data.

In accordance with and subject to the conditions of the General Data Protection Regulation Implementation Act and the provisions of the General Data Protection Regulation, we inform you that you have the following rights:

Right of access and inspection: you have the right to inspect, free of charge, the data that we hold about you and to check what they are used for.
Right of rectification: you have the right to obtain rectification (correction) of your incorrect personal data, as well as to complete incomplete personal data.
Right of deletion or limitation: you have the right to request us to delete or limit the processing of your personal data in the circumstances and under the conditions laid down by the General Data Protection Regulation. We shall refuse the deletion or restriction of any personal data which is necessary for us to fulfil a legal obligation, the performance of the contract or our legitimate interest, and this for as long as these data are necessary for the purposes for which they were collected.
Right to transferability of data: You have the right to obtain the personal data you have provided to us in a structured, common and machine-readable form. You have the right to transfer these data to another data controller.
Right of objection: you have the right to object to the processing of your personal data for serious and legitimate reasons. Please note, however, that you cannot object to the processing of personal data which is necessary for us to fulfil a legal obligation, the performance of the contract or our legitimate interest, and this for as long as these data are necessary for the purposes for which they were collected.
Right of withdrawal of consent: If the processing of personal data is based on prior consent, you have the right to revoke this consent. These personal data will then only be processed if we have another legal basis for doing so.
Automatic decisions and profiling: You may object to profiling and fully automated decisions.

You can exercise the aforementioned rights by contacting the Data Protection Officer of betFIRST.

Data Protection Officer: How to Contact Us

If you have a privacy concern or a question for the Data Protection Officer of betFIRST, please contact us by using the following email address: [email protected]. We will respond to questions or concerns within 30 days. However, in certain circumstances, such as in the case of a complex request or an overload of requests, we will not be able to process such data within this initial 30-day period, but we will inform you of the reasons and propose a period of not more than 90 days.

We make every effort to handle your personal data in a careful and legitimate manner in accordance with the applicable regulations. Nevertheless, if you believe that your rights have been violated and if you do not find an answer to your concerns within our company, you are free to lodge a complaint with the Belgian Data Protection Authority:

Data Protection Authority

Rue de la Presse 35, 1000 Brussel

Tel +32 (0)2 274 48 00

Fax +32 (0)2 274 48 35

email: [email protected]

https://www.dataprotectionauthority.be/citizen

You may additionally address a court if you believe that you would suffer damage as a result of the processing of your personal data.

Customer service

You can contact the betFIRST Customer Service at any time if you have any queries or if you are in need of help (see the “Contact Us” panel on the betFIRST website). In order to improve our services, telephone conversations may be recorded or monitored by another member of the team.

If you have any complaints, please do not hesitate to contact us by using the contact forms in the “Contact Us” panel. We will do everything possible to resolve the problem as soon as possible. If for any reason you are dissatisfied with the solution we have provided you with, you can make a formal complaint to the BGC.

Changes to this Data Protection Statement

We will update this Data Protection Statement when necessary to reflect customer feedback and changes in our services. When we post changes to this Data Protection Statement, we will revise the “last updated” date at the top of the Data Protection Statement. If there are material changes to the Data Protection Statement or in how betFIRST will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to periodically review this Data Protection Statement to learn how betFIRST is protecting your information.